Strategic Considerations for Entering India
During a recent visit to Germany, Cramer humorously noted that he has yet to receive an invitation from India, saying, "You didn't invite me yet. If you would send me an invitation, I would seriously consider coming to India." He revealed that discussions about the Indian market occur regularly within the club, with the central question being the optimal timing for their entry. "When is the right moment to make the first step into India?" he pondered, highlighting the importance of a sustainable strategy for any future endeavors.
Cramer clarified that a mere exhibition match featuring Dortmund's star players would not suffice. The club aims to establish a lasting presence in India, which requires significant investment and a clear plan. "What we definitely don't do is jump into a market without a sustainable approach and target," he stated, acknowledging the complexities involved in making such a decision.
Passion for Football and Future Prospects
One of the key advocates for exploring the Indian market within the club is Suresh Letchmanan, Managing Director for Asia Pacific. Cramer praised Letchmanan's enthusiasm for India, noting that they frequently debate the merits of entering the market. While Dortmund could potentially arrange a visit without an official invitation, Cramer expressed concerns about setting unrealistic expectations for fans in India. "What are we generating then as an expectation from the Indian market if we rush in with the first team?" he questioned.
Cramer, who has visited India multiple times, remains eager to return. He believes that any visit must lead to a sustained commitment to the region. "In the moment we come to India, we have to be there permanently," he asserted, emphasizing the need for a meaningful engagement rather than a fleeting appearance.
Despite the challenges, Cramer sees immense potential in the Indian market, describing the local sports audience as "crazy" and suggesting that their passion could be redirected towards football. He acknowledged existing pockets of
As discussions continue within the club, Cramer remains hopeful about the future. "I am fully convinced that your country has the potential for growth for Bundesliga," he concluded, indicating that the time may soon come for Borussia Dortmund to establish a permanent presence in India.
