The NBA confirmed on Tuesday that all tickets for the highly anticipated 2027 regular-season games in Paris and Manchester have officially sold out. The upcoming series will feature the
According to the league, the demand for these fixtures reached unprecedented levels, with approximately one million fans registering their interest in securing seats. This figure represents the highest volume of demand ever recorded for NBA games held on European soil, highlighting the growing appetite for professional basketball across the continent.
European Expansion and Growing Fanbase
The two teams are scheduled to face off at the Accor Arena in Paris, France, on January 14, 2027. Following the French leg of the trip, the clubs will travel to England to play again on January 17 at the Co-op Live in Manchester. These matchups are part of the league's ongoing multiyear strategy to host regular-season games in Europe, further cementing its commitment to international expansion.
Data provided by the NBA indicates that basketball is currently the fastest-growing sport in Europe, trailing only soccer in terms of popularity. The league estimates there are now more than 270 million fans across the continent. This surge in interest coincides with the increasing influence of European talent within the NBA. During the most recent season, a record 71 European players were featured on opening-night rosters, accounting for approximately 15 percent of the league's total player pool. Furthermore, the global impact of these athletes is underscored by the fact that five of the last eight NBA Most Valuable Player awards have been claimed by European stars.
