French football star
The controversy stems from a video in which the 27-year-old discussed internet memes, specifically referencing an image where his face had been superimposed onto that of a figure he identified as a Chinese dictator. The comment was widely interpreted as a reference to Mao Zedong, triggering a swift and decisive reaction from his corporate partners in the region.
Corporate Response and Brand Fallout
Both companies issued formal statements confirming that they were severing ties with the Real Madrid player effective immediately. Dongpeng, a major player in the Chinese beverage industry, stated that it maintains a zero-tolerance policy regarding any behavior deemed offensive to national sentiments. The company emphasized that it would no longer pursue any form of cooperation with the footballer.
Mengniu, which holds the position of China's largest dairy producer, echoed these sentiments in its own announcement. The firm declared that it firmly opposes any actions or words that negatively impact the feelings of the Chinese public, confirming the end of its professional relationship with the France international.
Context and Social Media Reaction
The video in question features the footballer discussing a meme that depicts his likeness alongside historical figures, though the authenticity of the footage has not been independently verified. Following the news of the sponsorship terminations, the topic became the most discussed subject on the Chinese social media platform Weibo, highlighting the significant public reaction within the country.
The development marks a difficult period for the forward, who recently missed out on the Ballon d'Or award to Harry Kane on Monday. As of now, there has been no further comment from the player or his representatives regarding the termination of these high-profile commercial agreements.
