On August 15, 2026, former world No. 1 badminton player and Olympic medalist
Nehwal acknowledged the progress made in
Call for Enhanced Support for Young Athletes
The badminton star called for a robust support system for young athletes, emphasizing the necessity of financial backing from the outset of their careers. “It’s not about men or women; it’s about giving your best,” Nehwal remarked, highlighting the financial challenges faced by athletes outside of cricket. She pointed out that sponsorship opportunities often arise only for those who reach the top ranks, making it difficult for many talented players to secure funding.
Nehwal also stressed the need for improved promotional efforts and marketing strategies to nurture talent from an early age. “Unless we improve the promotions, marketing, sponsorships from a really early age, that is when I think we can get many more players,” she said, underscoring the importance of consistent performance in attracting sponsorships.
Infrastructure and Coaching: Key to Success
Addressing the challenges within
Reflecting on the disparities between cricket and other sports, Nehwal highlighted the financial security that cricket offers its players, which is often absent in other disciplines. “Very few will appreciate you, but taking that stress and being the best is not easy in sports,” she said, advocating for a system that provides athletes with the stability to pursue their careers professionally. “Good psychologists and a strong support team can help produce more champions,” she concluded, emphasizing the potential for growth in Indian sports.