The NFL has officially rescinded the $14,926 fine previously imposed on
The incident occurred during the 49ers' Week 2 victory over the Miami Dolphins, with the celebration taking place with just under eight minutes remaining in the third quarter. League officials had originally cited Juszczyk for violating Rule 12, Section 3, Article 1, claiming the gesture was an unsportsmanlike imitation of consuming alcohol.
Clarification of the Celebration
Following the announcement of the fine, Juszczyk publicly contested the league's interpretation. The fullback, widely known by his nickname "Juice," explained that his celebration was a direct reference to his moniker and had been a consistent part of his routine for years. He noted that fans frequently chant "Juice" when he makes a catch, and his gear, including his thigh pads, features juice box imagery.
In a media session held on September 24, Juszczyk defended his actions by placing a jug labeled "Not Beer" on his locker and displaying his juice-themed thigh pads. He expressed his surprise at the fine, stating, "I wasn't drinking beer in my celebration. I think you guys all know my nickname is Juice. I have 'Juice' on my pads. The stadium yells 'Juice' when I catch the ball. When I celebrate, I celebrate by drinking juice, and it's been that way for years."
League Acknowledgment and Player Response
The NFL confirmed the reversal, admitting that the celebration was indeed simulating the consumption of a juice box. Beyond the factual correction, Juszczyk had previously highlighted what he viewed as a contradiction in the league's stance, pointing to the significant presence of Bud Light sponsorships throughout the NFL landscape.
When the fine was first brought to his attention by head coach Kyle Shanahan, Juszczyk admitted he initially believed the coach was joking. The resolution brings an end to the brief controversy surrounding the fullback's signature celebration, confirming that no financial penalty will be enforced.
