Cunningham expressed high regard for the NBA leader, noting that his perspective on league management and his approach to the game provided valuable insight. While the NBA declined to comment on the specifics of the private dialogue, Cunningham shared her thoughts on the qualities required for the person who will eventually succeed current commissioner Cathy Engelbert, who is set to retire at the end of the year.
Prioritizing Player Relations and League Unity
Reflecting on the future of the WNBA, Cunningham stressed that the next commissioner must be a unifier capable of managing a league defined by its diverse backgrounds and perspectives. She emphasized that while the league is currently experiencing a period of significant growth in television ratings, merchandise sales, and overall interest, the incoming leader must be committed to elevating the WNBA to even greater heights.
A central theme of Cunningham’s vision for the role is the necessity of a player-first mentality. She argued that while a commissioner must ultimately serve the interests of the team owners and make difficult business decisions, maintaining an open line of communication and mutual respect with the athletes is essential. According to Cunningham, fostering a strong relationship between the league office and the players is a critical component for the long-term health of the organization.
Navigating Growth and Future Challenges
The WNBA has seen a surge in popularity recently, bolstered by high-profile talent and significant operational advancements under Engelbert, including a new collective bargaining agreement, improved charter flight access, and a lucrative television contract. As the league looks toward its next chapter, Cunningham suggested that future leadership might need to evaluate structural aspects of the game, such as the impact of back-to-back scheduling on the quality of play.
Despite the various external pressures and public discourse surrounding the league, Cunningham remains focused on the importance of a growth mindset. She reiterated that the WNBA should continue to be a space where diverse individuals can coexist and compete at the highest level. The Indiana Fever are currently preparing to return to action, awaiting the return of All-Stars Caitlin Clark and Aliyah Boston, along with head coach Stephanie White, following their recent international commitments. The team is scheduled to resume their campaign this Friday in Toronto.
