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Yadav joins the League Office with an extensive background spanning nearly 20 years in sports, media, marketing, and commercial operations. His professional journey began in 2010 when he co-founded the digital football publication TheHardTackle.com, where he served as Editor-in-Chief and oversaw a global editorial team. His career has since evolved to include senior roles in sports rights management, athlete representation, and commercial strategy.
A New Strategic Direction for the ISL
Before accepting the CEO position, Yadav served as the Chief Commercial Officer at JSW Sports. During his tenure there, he managed a profit-and-loss portfolio exceeding Rs 300 crore, covering various sports franchises, brand consulting, and talent management. His recent work includes shaping the commercial strategy for Olympic champion Neeraj Chopra, overseeing the kitting partnership for Team India at the 2024 Paris Olympics, and playing a central role in the 2025 launch of the Neeraj Chopra Classic, which serves as India’s first global athletics intellectual property.
In his new capacity as CEO, Yadav is tasked with steering the strategic and commercial evolution of the ISL. He will work in close coordination with the All-India Football Federation (AIFF) and the league's various clubs to foster a more cohesive environment. His mandate includes strengthening relationships with broadcasters and sponsors, while simultaneously building a high-performing League Office designed to ensure the long-term sustainability of the competition.
Reflecting on his appointment, Yadav noted that the transition to a
